Since adoption and rescue accounts for only 20 to 25 percent of new pets being brought into homes, creating more opportunities for animals to meet interested families is one of the best ways to end the killing of today’s at-risk pets. Thanks to our adoption centers, off-site events and innovative programming, 5,125 animals found loving homes in 2016.
The best way to expand awareness is to make homeless pets visible. Taking homeless cats and dogs to high-traffic areas, either through adoption events or permanent adoption centers that are bright and welcoming, is an important way to reach a broader audience. But those efforts must be complimented with a robust media and social media strategy as well.PAWS Chicago works every day to expand the visibility of homeless pets to increase adoption.
That was our approach from the very beginning, when we launched the first Angels with Tails event. Today, we continue to host large-scale Angels with Tails adoption events each year. We also host offsite adoption events almost every weekend, bringing pets to high-traffic shopping centers and retail stores where people will stop, play and think about adopting.
But we have a permanent presence, too. When building our Adoption Centers, we looked for locations central to where people live, work and play. We revolutionized the sheltering of Chicago’s homeless animals in 2007 with the state-of-the-art, cageless Pippen Fasseas Adoption Center. In late 2014, we expanded our footprint with the Glenn L. Felner North Shore Adoption Center in Highland Park.